February 12, 2021
Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India×
Focussing on the right price-pack architecture, rural expansion
Perfetti Van Melle India, known for brands such as Center fresh, Alpenliebe and Happydent, said that business is now almost back to pre-Covid levels due to higher in-home consumption trends visible even in impulse purchase categories. The confectionery major is strategically focusing on deepening its presence in rural regions and at the same time launching new products with a differentiated proposition to meet the evolving consumer needs.
Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India, said that the impulse purchase categories, such as confectionery, were more adversely impacted than other essential product categories in the initial months of the pandemic as out-of-consumption channels were hit.
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There are many different cultures all over the world, full of different traditions and ways of living. A photographer named Bruno Pedro travels the world to show these differences between the cultures in our world; however, this time he decided to focus on the beauty of his own country Mozambique, a southern African nation, whose capital is Maputo. About 30 million people are living there as of right now. Bruno set a goal of showing how bright and beautiful they are. That there aren t only landmarks, natural resources, and nature there, but unique and joyful people.
The photographer captured the people of Mozambique and their daily lives. In these photos, we can see smiling and happy people. They are enjoying their lives and spreading positive energy that we can feel even through the photographs. which is what we all need during these hard and difficult times.